cultural
/ˈkʌltʃ(ə)rəl/
adjective
relating to the ideas, customs, arts, language, music, architecture, fashion, geography, history, religion, cuisine and social behaviour of a society.
propaganda
/ˌprɒpəˈɡandə/
noun
1. information, especially of a biased or misleading nature, used to promote a political cause or point of view.
FOLLOW CURIOSITY. DESIGN CULTURE.
I’m a creative strategist, experience designer, art director and visual artist with 15+ years creating work at the intersection of culture, brands and entertainment. Experience spanning music, alcohol, luxury, hospitality, technology, fashion and festivals across Asia Pacific, Europe, North America, and the Middle East.
For the past three years I’ve lived nomadically, travelling the world in pursuit of culture, waves and peak experiences, following curiosity wherever it leads. Every conversation, landscape, exhibition, meal and community becomes creative research, because the most original solutions are rarely found inside the category they’re trying to change.
Two missions. 1) design experiences that add value to culture. 2) laugh and have lots of fun doing it.
The work on this site is intentionally presented without explanation. It’s designed to be experienced in conversation. If you’d like to know the thinking behind any project, I’d love to talk.
HOW WE WORK
We use Whole Brain Thinking to understand the evidence, process and people behind every challenge before making the creative leap - connecting unexpected dots, uncovering latent potential, and designing experiences that genuinely add value to culture and people want to be part of.
We will discover your world > define the challenge > design the solution > deliver peak experiences.